Indeed, when your nearest neighbour is several miles away, and when you already know all the singles in your nearest small town, a new approach to dating is needed.
That’s why so many American farmers are heading online to meet someone special.
You scan the stranger's profile, wittily riff off of their listed interests, insert a few choice questions, and acknowledge how weird the whole thing is (using the words "sorry," "apologize," and "awkward" in your first message ups the likelihood of reply).
I am lots of fun with a very sarcastic and dry sense of humour.
How-to articles, lists of tips and lists of resources are all great ways to do this, and are commonly recommended.
But what we could all use are some vivid examples of what this looks like in action.
Rufus Griscom, who co-founded the site, told the New York Press then that on Nerve you'd "be able to go online and say, 'I'm looking for someone who loves Faulkner, hates their mother..." It was "literate smut" for the affluent and college-educated lonely heart.
But the internet has changed in the past ten years, and Nerve is apparently trying to change with it.